Florida has had quite the influence on Presidential politics, from the Florida recount, covered by New York Times writers such as Richard Perez-Pena (a Pomona College graduate with a conflict of interest reporting negatively on rival Colleges), to the Republican Presidential Primaries in 2012.
Florida plays a balancing act, often tilting the Republican Presidential Primary field in favor of a more moderate candidate, but at the same time not as predictive of the winner as South Carolina.
Still, the value of the media in Florida cannot be understated.
How many television spots could have run during the primary and have counted in time?
How many television spots could have run and influenced the race, but didn’t?
Some may have had an idea but didn’t want to toss it around because they’re not as involved or as interested lately, but now that the race is down to election day, the Florida-targeting ad could’ve been interesting. No more time, no more money, for these ads.
So for an ad that could have been but never was, there is some potential. Say for example the number of times that Gingrich referred to Mexico and his Mexican roots being repeated on video in Florida back to back, followed by Gingrich and his references to Cuba and Florida locations, and contrasted with when Mitt made his point about wishing he could claim a Mexican or Hispanic background for the Florida market… ending with the statement that Romney doesn’t know Florida or the Cuban community in Florida. That’s just one add that never was. It’s not very relevant outside of Florida but has not practical application now.
Afterall, Romney is changing tactics and being more moderate about corporations to the point where he said that Gingrich in Freddie Mac should have been a whistle-blower, which is something I or anyone else would probably never do, but shows some guts by Romney. Have to give him credit, even if FreedieMac is a quasi-governmental entity.
The rest of the race should prove interesting either way.
Lots of people will be watching. However, who will have the best add ideas, and who will run them? It should be interesting, because after the Primaries, a whole new set of ads will come out with a different twist. Every media market is different.
The internet, for example, is a bit of a free-for-all targeting the youth, still, at least in free countries, in comparison to unfree countries. May it stay that way, as self-censorship can sometimes work better to let a little steam out of the system, and keep people working towards the same goal, progress and prosperity.